The Renegade Workflow to Create a Startup

December 21, 2015 Industry Advice 0 Comments

Many times potential clients are not quite sure where to start the process of creating their startup. They have a great idea, a lot of passion, and dedication but, what’s the next step?

Here’s the Renegade’s workflow to creating a startup:

  1.  Identify the main goal and purpose of the company
  2.  Identify the main product that supports that goal
  3. Research what people use currently to meet the goal you are after
  4. Outline the basic features for your product, making sure they all support the main product’s purpose of supporting the company’s goal
  5. Research what other services/applications exist that may approach unrelated problems in a similar way to how you want to approach meeting your own goal
  6. Refine your product outline to enhance the value you are offering
  7. Prioritize your features by which ones are absolutely necessary to create a beneficial and supportive experience towards the overall goal of your company and product
  8. Create an outline of your business plan and strategy.
  9. Create wireframes, product specifications, and user stories that clearly express how you plan to execute the build-out of your product based upon all your research, goals, and strategy.
  10. Create your business plan, strategy, and product roadmap — Be aware that EVERY ASPECT OF YOUR BUSINESS AFFECTS THE USER EXPERIENCE. The UX (user experience) isn’t only controlled by the UI (user interface). The user experience is really what you are selling to people and you want to offer the best experience possible. Don’t forget this!
  11. Create simple validation tests using your wireframes that fit the context of your product specifications, user stories, and strategies.
  12. Analyze the results of your tests. Be sure to do so by keeping things in the proper context. If you ignore the context you render the data meaningless. If the data validates your assumptions, great! If the data shows you that you were wrong in your assumptions, adapt your documents based upon what you learned and re-test until the data shows that you are on the right path.
  13. Shop your blueprints around for estimates from dev shops and/or co-founders to fill those roles you can’t do on your own
  14. Create a pitch deck that clearly expresses your vision, the company, the product, and strategies
  15. Shop your pitch deck around for investors — this could follow the next step, it depends on your funding situation and your ability to recruit tech co-founder(s)
  16. Get stuff built, run tests, learn/adapt/pivot as necessary in order to generate traction Now that you have a solid foundation to build upon the rest of your journey can begin!

The great thing about this work flow is that it is easily integrated with other methodologies like user-centered design (UCD), lean, agile and could be applied to developing products and experiences for established companies as well.

The real purpose of any successful workflow is establish a manner in which to ask thoughtful questions, test and collect data, and analyze your data in the unique context of what you’re attempting to accomplish.

Following this workflow allows that to take place and slowly establishes a strong foundation to build upon.